No matter what I do, it’s too much…LG employees sigh at the booth of a Chinese company.

(1)LG employees who visited the booth of a mid-sized company.
(2)a sighing video
(3)Jo Ara Credit Hyun Input 2023161053 Modified 2023161101
(4)Chinese LG Styler Copycat Appears at CES, Samsung, LG Chasing TCL, and Heysense Booth, and Samsung’s flagship microLED TV CES will not be exhibited, including blatantly copied products such as Gallery TV.

(1)TCL booth photo = Reporter Cho Ara

(1)I think I saw this somewhere.
(2)LG employees sighed while looking around the TCL booth of Chinese home appliance maker on the 5th, when CES 2023, the world’s largest consumer electronics exhibition, opened. This is because copycat products that look just like LG Styler, LG Electronics’ clothing management device, have appeared. The Styler C32SL, introduced by TCL, has a dark exterior that can be used as a full-body mirror on the door. It’s almost the same design as LG Electronics’ Tromm Styler.
(3)When I opened the interior, I saw a shelf and a water supply drain at the bottom of three hangers for hanging clothes at the top. It was so similar that it almost hit everything. When I told a TCL employee at the scene that it seemed to be very similar to LG Styler in Korea, he said, “I have never seen LG products.” I replied that I’m not sure if the design is similar. This product is expected to be released next year.

(1)TCL booth photo = Reporter Cho Ara

(1)TCL booth photo = Reporter Cho Ara

(1)The situation was similar at the Heysense booth, a Chinese home appliance company set up nearby. In front of the Heysense booth, a 110-inch ULED super-large TV, which was developed independently, was unveiled, and on the left, there is a TV product M1 that can be used as a frame gallery, such as viewing famous paintings. The employee explained that it is possible to order customized products by selecting the bezel border you want. It is a new product that imitates TV gallery mode products that Samsung and LG have been releasing since many years ago. A company official said, “Gallery TVs that support ULED 4K quality will soon be released overseas, starting in North America.”

(1)Chinese companies’ participation in CES is still low due to the U.S.-China conflict, but in the global TV market,
(2)TCL and Hisense, which closely follow domestic companies, have set up large booths.
(3)According to market research firm Omdia, Samsung Electronics’ share 202 and LG Electronics 120 ranked first and second in global TV sales as of the third quarter of last year, but TCL117 and Hisense 101 ranked third and fourth, respectively. As these companies have achieved from blatant copying to securing their own technology, domestic companies cannot be relieved.
(4)For the first time, Samsung Electronics did not display its flagship MicroLED TV at the CES booth.MicroLED TV is an ultra-high-priced TV equipped with Samsung’s best technology and has a 110-inch store price of 170 million won, which is interpreted as a way to minimize unnecessary exposure.
(5)An official from Samsung Electronics said, “The practice of copying products by Chinese companies is a public fact,” adding, “The CES booth was created mainly based on the concept of hyper-connected experience.”