– Kakao Talk Friend Tab and the Bizboard at the top of the Chat Tab
Kakao Talk’s transformation, which was declared by Kakao CEO Nam Gung-hoon, is in full swing. The start is the expansion of the advertising business. Kakao has cut off the starting line by expanding the bead board called Kakao Talk billboard to its friends tab Until now, Bizboard has been applied to chat tabs that show Kakao Talk chat lists
According to the information technology IT industry on the 12th, Kakao added an advertisement page to the top of the Friends tab through an update the previous day It’s a magnification of the Bizboard that was applied to the existing chat tab An official from Kakao said, “We will apply it to Friends Tab after internal discussions to meet various demands and requests from advertisers,” adding, “We plan to make improvements by looking at the usability of Kakao Talk so that there is no inconvenience.”
The massive change in Kakao Talk, which CEO Nam Gung-hoon mentioned, began. CEO Nam Gung said in a conference call on the 4th that he concluded that the essence of Kakao business is advertising and commerce, and will focus on creating a new growth engine through Kakao Talk transformation from the second half
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