Why SPC boycott failed


First, franchise bread market share is 66%
On top of that, the share of Yangsan bread supplied by SPC is more than 70%
Yangsan Bread is not bread made by bakeries, but produced in factories and distributed in supermarkets, discount stores, convenience stores, etc
Most of them are SPC’s
Eventually, I decided to quit boycotting SPC
You have to make a selective boycott like Japanese boycotts. Only finished products are not boycotts

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