The reason why the Korean movie market is currently sluggish due to price problems

image text translation

(1)I don’t think Koreans liked movies that much in the first place
(2)Alfonso Cuarone
(3)copy mukokr1864168
(4)Based on the pre-COVID-19 standard, I was intoxicated by the title of No. 1 movie theater per person in the world, so I thought it was a country where the movie industry flourishes because Koreans like moviesten thousand
(5)I changed my mind after Koshi
(6)Koreans often visited theaters because it was an easy choice to kill time at an easy cost in an environment where there was a lack of diversity in leisure life, and the proportion of people who went to watch any movie without much thought was quite large
(7)For example, when looking at the movie industry, not the movie theater industry in Korea, the secondary market’s sales were very low compared to other developed countries, and very few people bought and watched movies at home compared to visiting movie theaters
(8)Then, when the Corona crisis broke out and became a society that did not recommend any outdoor leisure activities, of course, the theater was also froze
(9)Korea’s movie industry, which accounted for an extremely high proportion of movie theater sales in the primary market in the entire movie market, was hit even harder
(10)I’m glad this was a temporary loss, but I think the biggest change is the fundamental change in the way people use the movie theater
(11)The spread of COVID-19 was a decisive boon for OTT, including Netflix While I was stuck in my house, instead of looking for a movie theater, I got used to watching Netflix at homeThe most fundamental reason is that there are as many people who are not willing to invest as much money and time in movie theaters as they used to be
(12)There’s nothing much to do, but I heard it’s really fun, but it changed to “Shall we go to the movies?” In terms of cost-effectiveness, the original movie theater has lost a lot of control
(13)Contrary to what many people think, I guess there would have been no dramatic difference in the number of moviegoers even if there was no crazy price increase in the movie theater If this year’s ticket price was the same as 2019, the audience would have been much lower than 2019
(14)Of course, I can say that the price increase was one of the important factors People who don’t go to the movie theater are still very surprised by the ticket price, but I’m skeptical that people who don’t go to the movie theater will suddenly go because it’s 1,000 won cheaper, and I predict that lowering the price will worsen rather than improve the movie theater’s profits
(15)I think the movie theater’s target audience has already moved to a small number of enthusiasts who are obsessed with goods and enjoy the Nth, and the formation of the enthusiast will play a decisive role in the success or failure of the movie
(16)Another approach would be to make a movie that costs money, and this might mean something to each director or producer, but I don’t know how effective the message to make the movie fun for the industry as a whole will work
(17)Paying for money is a subjective concept, but movies that provide irreplaceable experiences such as OTT, represented by overwhelming visual beauty and spectacular sound, will survive in theaters
(18)Comedy is still an entertainment, and it can be an unexpected possibility
(19)For traditional romance and drama genres, it’s getting harder and harder to watch movies
(20)I think it’s going to be hard
(21) It’s a masterpiece that comes out once a year
(22)show a trend of subpar, barely exceeding the break-even point, but the value of
(23)There’s a lot of implications
(24)From the perspective of loving Korean movies, there are no clear measures, and Yoon Je
(25)As Director Gyun said, I think I’m doomed These days, ramen
(26)Whether it’s filmmakers, production companies, or theaters, industry people put their heads together
(27)I think I need to make a change or something That’s not a furniture book
(28)I don’t know if I can do it

Until 2019, when Korea was considered a movie-crazy country, it turned out that after the Corona incident, Korea preferred to go to the movies because it was good to spend time at a low price, not a real movie-crazy country

In fact, the secondary market is poor, and most countries count movie hits as sales, but in Korea, the number of audiences is also an example

Leave a Comment