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(1)Half the price of Chapagetti. Cost-effective
(2)be sold like hot cakes by rumors Lee Mi-kyung’s website
(3)Lee Mi-kyung Input 20235 160903 Modified 20235 160950
(4)It sold more than Chapagetti and Shin Ramen without advertising
(5)Homeplus PB Lee Chun-sam is popular
(6)5 million units sold at the end of April
(7)Price is 488 cheaper than 500 won Chapagetti. Excluding the ingredients soup, marketing costs are also reduced
(8)Photo = Lee Choon Sam Black Bean Noodles
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(1)Cost-effectiveness price due to the growing burden of shopping basket prices
(2)Products with comparative performance are overtaking the sales volume of the number one product in 10,000 Distributors are introducing their own brand PB products that have lowered costs by reducing marketing costs instead of increasing quality
(3)According to Homeplus on the 15th, Lee Chun-sam of Black Bean Noodles, planned and released by Homeplus at the end of last year, surpassed 5 million units in sales as of the end of last month It is the best-selling ramen sold at Homeplus between January and April this year The cumulative sales amounted to 2.5 billion won
(4)The low price of Lee Chun-sam made it even more brilliant amid high pricesThe price of one Lee Chun-sam is 500 won, which is 39 won cheaper than Nongshim’s Chapagetti 976 won, compared to 488 Shin Ramen 820 won. Due to its high price competitiveness, Lee Chun-sam showed a rapid sales speed from the beginning of its launch Initial supplies were sold out in just nine days after its launch, and 2.24 million units sold in February and 3 million units in March
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(1)The way Homeplus has chosen to lower its selling price is
(2)It was to minimize marketing costs An official from Homeplus explained, “Usually, we prepare tasting corners or sell them as gifts to increase ramen sales,” adding, “Lee Chun-sam has never conducted such marketing.” He added that the only marketing was to display a lot on the shelves
(3)The removal of the solid soup was also effective in lowering manufacturing costs Homeplus took into account the fact that many consumers said they would add desired toppings such as eggs and cucumbers to jjajang ramen during the product planning stage It was judged that consumers do not need to add ingredients to the original product as they cook with toppings according to their taste
(4)Instead, it increased the quality by adding all-in sauce to the jajang sauce Homeplus invested a long six months to develop the source This is because the internal evaluation was not good because the prototype did not taste deep and only had a strong taste of black soybean paste Since then, several improvements have been made to find the current proper sweetness and aroma
(5)The Chunjang content of Lee Chun-sam is currently sold on Homeplus
(6)”Let’s go until ‘b’.” “No da Sa.” “This is the gear!” This is the gear.”
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(1)The Chunjang content of Lee Chun-sam is currently sold on Homeplus
(2)The product name is the highest among jjajang ramen, and it also means “Real Chunjang 396399 percent.” I used liquid soup based on black bean paste instead of granulated soup As it is a liquid soup, it has the advantage of mixing the jjajang soup evenly without clumping
(3)A Homeplus official said, “Lee Chun-sam is the result of Homeplus’ efforts to stabilize prices,” adding, “We are evaluated as an example of increasing customer satisfaction by providing exclusive products that are not on the market at optimal prices.”
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