(1)Subscribe to B!z watch 구ᄂᆞᅩᆨ
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(2)Burger King’s Lotteria’s lowest score is humiliated
(3)Input 20230915 PM 549 Article Original
(4)Reporter Kim Jiwoo, TALK
(5)⑥ Go, go, go, go
(6)6 Burger Franchises Satisfaction Results
(7)Lotteria comes in last in quality, product, and experience
(8)No Brand Burger and Burger King get high scores
(9)Lotteria Burger King No Brand Burger Mom’s Touch McDonald’s KFC Logo Graphic = Biz Watch
(10)A Burger Franchise Consumer Satisfaction Survey found Lotteria at the bottom Lotteria received the lowest score in everything from price to subjective experience with the brand Burger King and No Brand Burger swept first and second place by category
(11)Burger King
(12)Burger King received the highest score of 381 points in a consumer satisfaction survey conducted by the Korea Consumer Agency on the 15th by No Brand Burger, Lotteria Mom’s Touch McDonald’s Burger King KFC, the top six burger franchise stores Lotteria, on the other hand, received the lowest score with 363 points The overall satisfaction of the six hamburger franchises averaged 376 points
(13)Overall, No Brand Burger and Burger King were ahead in all categories The No Brand Burger also received the highest evaluation in service product satisfaction No Brand Burger scored above average on price 398 and information and order receipt 404 Looking at the average order price per person by company, the average of six companies was 10,700 won, but No Brand was the cheapest at 9,200 won
(14)a burger franchise
(15)Consumer Satisfaction Survey Results
(16)a unit point
(17)Service Quality Service Product Service Experience
(18)378 No Brand Burger 362
(19)Data from Korea Consumer Agency
(20)Graphics = Bizwatch
(21)Burger Franchise Consumer Satisfaction Survey Results Graphic = Biz Watch
(22)Burger King maintained its pride by finishing first and second in all three categories Analysts say it is meaningful that it maintained its premium burger franchise image by scoring high in essential aspects such as quality and satisfaction, even though it received the lowest point in price
(23)Lotteria, on the other hand, scored the lowest among the six companies. Especially, it scored lower than McDonald’s in store accessibility despite having more than 1,200 stores. Unlike McDonald’s, which is concentrated in the Seoul metropolitan area, the distribution of stores nationwide is interpreted as a factor
(24)”Consumer satisfaction may be subjective, but considering the rating, we can see the brand’s image,” a Burger franchise industry source said, adding, “We need to improve the low-scoring factors to get customer attention again.”