unintended marketing effect

(1)Man City vs Arsenal
(2)Application Heavy Industries Co., Ltd

(1)Sinchang Heavy Industries Co., Ltd

(1)Manchester City Football Club Sponsoring Home
(2)About Page Access Failure
(3)November 6th, 2017. No comments
(4)POSTED BY JUXINCHANG Heavy Industries Co., Ltd
(5)CATEGORY NOTICE
(6)Hello, I’m the manager of Shinchang Heavy Industries’ website
(7)I couldn’t help but be very surprised when I received the news from the management team in the company’s internal Kakaotalk chat room this morning At first, I thought it was a soccer article when I saw only the picture of the shared article, but I couldn’t help but be surprised when I read the contents In the English Premier League soccer match between Manchester City and Arsenal last night, an elderly Manchester City supporter was briefly caught on camera wearing a jumper with our company’s name on it See article link below

(1)It’s still very fascinating. All of our employees are having an amazing and fun experience today Unfortunately, our CEO left a message last weekend on a business trip to Europe, but I don’t think he has heard the news yet I’m personally curious about your reaction One netizen tweeted that the real winner of the Manchester City vs Arsenal game was the CEO of Shinchang Heavy Industries
(2)I’d like to take this opportunity to briefly write down how I feel as an IT manager related to the company’s promotion Our company has maintained an old homepage, and last year, we reorganized the homepage completely and created an English website called wwwchico-engcom Due to the nature of industries that are far from IT, there has been no need to pay particular attention to the website, but our CEO has a grand vision of overseas expansion in the long term, so we completed the development this spring by carefully refining and revising it over a long time Subsequently, Naver keyword advertisement was executed for about two months to promote on the Internet, but due to the nature of the business, there was no particular promotional effect that could be felt in the business Until now, there have been 10-50 one-way messages, but the number of visitors has increased to 400 on the 15th, and the number of visitors on the 16th is about 2,800 by the current time 2050 minutes when this article is being updated In terms of visitor traffic on the 15th, the number of visitors through Facebook, which was rarely a visit route before, was 3645, which is almost the same as 3768 search visitors, which is mostly Naver On the 16th, there are over 75 visitors through Naver search It shows that we are experiencing the power of social media and viral marketing that is not suitable for our job First, we urgently increased the traffic capacity on the homepage and normalized it, but the traffic capacity seems to be considerable now We’re just thankful that this incident has a promotional effect that can’t be compared to NAVER keyword ads I’m not sure who to thank To EPL soccer fans
(3)Naver Advertising Effect – 10 to 50 people a day
(4)One cut commercial effect – 2,800 people a day

(1)That’s why Man City fan man is wearing that jacket. My parents
(2)The manager said, “Overseas partners often visit our company,” adding, “The person caught on the screen is Peter, a high-level employee of a famous British oil and gas drilling company, who has visited our company several times.”
(3)Essenjamini (meaning ‘essenjamini’
(4)He then explained how he gave the jumper as a gift two years ago, saying that he liked our jumper very much during his final visit
(5)He came as a buyer and liked it, so he gave it to him as a gift
(6)ㄷ High-level employees of partner companies promote for free ====== It is a good cooperative relationship
(7)That’s why companies give a lot of gifts to celebrities
(8)Captain, it looks like a work suit, but the jumper is pretty
(9)I guess you really liked Monday Joa [Laughing]
(10)I guess she liked it. It’s been two years, but she wears it consistently(Laughing) A foodie